What is a Business Profile?
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.
Imagine yourself in the shoes of a potential customer. This customer is three blocks from your shop front and looking for exactly what you do best in the local area – maybe a friend recommended your business to them. If they search for your services on Google, what will they find?
Your presence through your Business Profile can help customers discover the products and services that you provide, contact you and find your location.
You can manage the way your business appears online in several ways:
- Search engine optimisation, or SEO, refers to how results appear when someone uses a search engine like Google. We call these organic search results. You can’t pay to change how and where organic search results show up. Your results are determined by a number of factors, like how relevant they are to the original search. Learn how to improve your SEO.
- Search engine marketing, or SEM, refers to ads that you buy to show up near search results – it’s what you can do with Google’s online advertising programme, Google Ads. When you’re ready to advertise your business, we suggest that you get started with the easy-to-use Smart campaigns in Google Ads.
- Your Business Profile on Google helps you maintain local results, which show up in a number of ways in Maps and Search. These results are tailored to particular geographic areas and help users to find nearby businesses. Learn how Google ranks local results.
To recap: SEO, SEM and management of local results are all ways in which to improve your online presence.
You can find the benefits of your Business Profile in three main categories.
- Maintain accurate information about your business online
- Tell Google your hours, website, phone number and location (a street address, service area or place marker, depending on your business).
- Use the mobile app to stay up to date with your online presence wherever you are.
- Interact with customers
- Post photos of your business and its products and services.
- Collect and respond to reviews from customers.
- Attract new customers
- Improve how your business appears online so that new customers can find you.
- Point customers to your website.
- When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience.
What personal data we collect and why we collect it
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
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Embedded content from other websites
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Who we share your data with
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How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.